About Us
OUR VALUE and OUR MISSION
We are COMPANY ABS.
We are a brand specializing in women's fitness clothing and our core purpose is to make the world fall in love with fitness. With our cargo style collection as our flagship, we are at the forefront of the fitness trend and offer every woman a unique sports experience.
We believe fitness is not just a sport, it's a lifestyle. Whatever your goals, FIRM ABS is your partner and will help you reach new heights. Our mission is to empower women to push the limits of their bodies, reach their potential and become the best version of themselves.
OUR TEAM
Our team comes from different backgrounds and has expertise in design, production, fitness and fashion. Through creative design and innovative fabric choices, we create garments that combine style and comfort. For us, details and quality are key factors to ensure that each product fits the female body perfectly and offers unparalleled support and freedom of movement during training.
The FIRM ABS brand promise is to exceed your expectations. Not only do we focus on the looks and quality of our products, we also value building long-term relationships with our customers. We listen to your needs, constantly improve and innovate to meet the different fitness needs of different women.
What they didn't expect was that their friends, who were training together, started asking for custom orders. With more and more demands, JuJu and Kevin decided to establish a professional women's fitness brand, so that more women can wear such professional and fashionable sportswear. This is how FIRM ABS was born!
WHERE DO WE COME FROM?
We were founded in 2014. Since then we have grown continuously and gained the support of a large number of customers, employees and followers worldwide through innovative design and high-quality products. Our military-inspired collection combines fashion and functionality to meet women's fitness apparel needs. Whether you're into high-intensity exercise, yoga, aerobic exercise, or strength training, our products help you perform at your best.
When you choose FIRM ABS, you choose a lifestyle, a vibrant and confident world. No matter where you are and what goals you are pursuing, we will accompany you on your way to success. Let's inspire the power of women together and make the world fall in love with fitness.
CUSTOMER SERVICE
de@firmabs.com