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About Us

OUR VALUE and OUR MISSION

We are COMPANY ABS.

We are a brand specializing in fitness clothing for women, and our core mission is to make the world fall in love with fitness. With our flagship cargo style collection, we are at the forefront of the fitness trend and offer every woman a unique sports experience.

We believe fitness is not just a sport but a lifestyle. Whatever your goals may be, FIRM ABS is your partner and will help you reach new heights. Our mission is to empower women to overcome the limitations of their bodies, realize their potential and become the best version of themselves.

OUR TEAM

Our team comes from diverse backgrounds and has expertise in design, production, fitness and fashion. Through creative design and innovative fabric selection, we create garments that combine style and comfort. For us, details and quality are crucial factors in ensuring that every product fits the female body perfectly and offers unparalleled support and freedom of movement during training.

FIRM ABS' brand promise is to exceed your expectations. We not only focus on the appearance and quality of our products, but also value building long-term relationships with our customers. We listen to your needs, constantly improve and innovate to meet the different fitness needs of different women.
What they didn't expect was that their friends who trained together started asking for custom orders. With more and more demands, JuJu and Kevin decided to create a professional women's fitness brand so that more women could wear such professional and fashionable sportswear. This is how FIRM ABS was born!

WHERE ARE WE COME FROM?

We were founded in 2014. Since then, we have continued to grow and have gained the support of a large number of customers, employees and followers worldwide through innovative design and high-quality products. Our military-inspired collection combines fashion and functionality to meet women's fitness clothing needs. Whether you do high-intensity training, yoga, aerobic exercise or strength training, our products will help you achieve peak performance.

When you choose FIRM ABS, you choose a lifestyle, a vibrant and confident world. No matter where you are and what goals you pursue, we will accompany you on your path to success. Together, let's inspire the power of women and make the world fall in love with fitness.

CUSTOMER SERVICE

support@e.firmabs.com