Privacy policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase on the FIRM ABS website (the “Site”).

Personal Information We Collect

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms brought you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect device information using the following technologies:

“Cookies” are data or text files placed on your device or computer that often contain an anonymous unique identifier. Further information about cookies and how to deactivate cookies can be found at http://www.allaboutcookies.org.

“Log files” track actions that occur on the Site and collect information such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamp.

“Web beacons,” “tags,” and “pixels” are electronic files used to collect information about how you browse the Site.

In addition, if you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address and phone number. We refer to this information as “Order Information.”

When we refer to “personal information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How do we use your personal information?

We typically use the order information we collect to process orders placed on the Site (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this order information to:

To communicate with you;

Screen our orders for potential risks or fraud;

To provide you with information or advertising relating to our products or services, in accordance with the preferences you have communicated to us.

We use the device information we collect to identify potential risks and fraud (in particular, your IP address) and generally to improve and optimize the Site (for example, by producing analytics about how our customers browse and interact with the Site and to evaluate the success of our marketing and advertising campaigns).

Sharing your personal information

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to operate our online store. Information about how Shopify uses your personal information can be found here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the website. Information about how Google uses your personal information can be found here: https://www.google.com/intl/de/policies/privacy/. You can also opt out of Google Analytics by clicking here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information, or otherwise protect our rights. We promise:

Not to use the collection of users' personal information as its primary purpose.

Do not rent or sell this information to third parties.

We will not use your personal information or images for advertising purposes without your consent.

To protect your personal information, we take reasonable precautions and follow industry best practices to ensure that it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

Communication with our website takes place exclusively using Secure Socket Layer (SSL) encryption technology. By using this SSL encryption technology, communication between you and our website is secured.

Behavioral advertising

As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative (NAI) information page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the following links:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

In addition, you may opt out of some of these services by using the Digital Advertising Alliance opt-out portal at http://optout.aboutads.info/visit.

Do Not Track

Please note that we do not change our data collection and use practices on the Site when we receive a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us using the contact details provided below.

If you are a European resident, please note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Website) or to pursue our legitimate business interests set out above. Please also note that your information will be transferred outside of Europe, including Canada and the United States.

Data storage

When you place an order through the Site, we will retain your order information for our records unless you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for operational, legal or regulatory reasons.

Minors

The Website is not intended for persons under 18 years of age.

For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us by email at support@e.firmabs.com .